If you're planning a new business sign in
North
Texas you probably want a straight answer:
What is this actually going to cost me?
Most sign companies avoid publishing pricing because it “depends.”
It does depend — but that doesn’t mean you shouldn’t have realistic expectations before you call.
At
SIGMA Sign Co., we believe transparency builds trust. Below is a realistic 2026 pricing guide based on actual projects in North Texas.
What Impacts the Cost of a Sign?
Before diving into numbers, here are the biggest cost drivers:
- Size (letter height, number of letters, overall square footage)
- Illumination type (front-lit vs halo-lit)
- Materials (aluminum, acrylic, steel, masonry)
- Installation complexity (height, crane use, electrical access)
- City permits & engineering (varies by municipality)
- Foundation requirements (for monument signs)
In most cities we serve,
permit and engineering fees are separate line items, so they’re not buried inside the fabrication and installation cost.
1. Channel Letter Signs
(Most Popular for Retail & Office Storefronts)
Typical Investment in North Texas:
👉
$5,000 – $12,000
(Most of our average projects land around $6,500)
What That Typically Includes:
- Approximately
12 letters
- Around
18” tall letters
- LED illuminated (front-lit)
- Standard raceway or backplate mounting
- Professional installation
What Increases the Cost:
- Halo-lit (reverse) letters
- Larger letter height (24”–36”)
- Flush mounting (no raceway)
- Shape cut backplates
- Difficult access or crane rental
- Electrical upgrades
Best For:
- Retail shops
- Restaurants
- Medical & professional offices
- Service-based storefronts
ROI Insight:
For most brick-and-mortar businesses, channel letters are the
single most important visibility investment. They work 24/7 and typically generate the majority of brand impressions for walk-in traffic.
2. Monument Signs
(Freestanding Signs at Street Level)
Typical Investment in North Texas:
👉
$9,000 – $30,000+
Typical Height Range:
- 4 feet tall is common minimum
- Most municipalities cap height around
10 feet
Why Monument Signs Cost More:
- Excavation & concrete foundation
- Structural steel
- Masonry, stucco, aluminum, or custom finishes
- Engineering drawings
- City inspections
- Electrical trenching (if illuminated)
What Determines Price Most:
- Materials (brick/stone vs aluminum cabinet)
- Illumination
- Site conditions (soil, slope, utilities)
- Multi-tenant panels
Best For:
- Medical buildings
- Churches
- Shopping centers
- Office parks
- Businesses set back from the road
- Greater visability
ROI Insight:
If your building sits off the roadway or in a multi-tenant center, a monument sign dramatically improves visibility and credibility. For many businesses, it becomes their primary advertising asset.
3. Digital LED Signs
(Digital Displays subject to Municipal Restrictions)
Typical Investment:
👉
$20,000 – $70,000+
Important note:
Digital signs are
not permitted in all North Texas municipalities. Cities like Frisco, Flower Mound, and others have strict zoning and usage regulations.
Why They’re Expensive:
- High-resolution LED panels
- Software systems
- Larger electrical requirements
- Engineering & structural support
- City compliance reviews
Digital signage can be extremely effective — but it’s typically a strategic investment rather than a starter sign.
Permit & Engineering Costs (Separate Line Items)
In the cities we serve — including Frisco, Flower Mound, Argyle, Carrollton, Farmers Branch, The Colony, Keller, McKinney, and Melissa — permitting requirements vary significantly.
Typical ranges:
- Permit fees: $150 – $800+ (city dependent)
- Engineering (when required): $500 – $2,500+
- Survey (if required): varies by site
Some municipalities require sealed structural drawings even for wall signs. Monument signs almost always require engineering.
This is one reason pricing varies from city to city.
Budget Planning Cheat Sheet
If you’re planning a project:
- $5K–$8K Budget → Standard illuminated channel letters
- $9K–$20K Budget → Entry-level monument sign
- $20K–$40K Budget → Premium monument or small digital
- $40K+ Budget → Larger custom roadside installation
Want an Accurate Number for Your Location?
Every property is slightly different. To give you a realistic estimate quickly, we typically need:
- Your city
- Building frontage width
- Approximate letter size allowed by your landlord
- Whether illumination is required
- If you’re in a multi-tenant center
Why Transparent Pricing Matters
Businesses hate surprises.
Unexpected engineering fees.
Electrical upgrades.
Permit delays.
Landlord revisions.
A properly planned project avoids these issues and keeps expectations aligned from day one.
At SIGMA Sign Co., our goal is to provide clear, itemized proposals so you know exactly what you’re investing in.
Give us a call today for help with your project! 972-317-4467
